Investment Strategy

Institutional-grade transactions conducted by hospitality experts.

Hilton Dallas/Southlake Town Square - Southlake, TX
San Diego Marriott Mission Valley - San Diego, CA
Sheraton Park City - Park City, UT
Sheraton Pittsburgh Hotel at Station Square - Pittsburgh, PA
Wylie Hotel - Atlanta, GA

Acquisitions

Cash-Flowing Hotels with Strong Underlying Fundamentals

We believe Driftwood’s best-in-class team are industry leaders in sourcing, underwriting and structuring complex deals. With more than 200 acquisition opportunities carefully reviewed annually, Driftwood has developed a thorough set of criteria for its investments to find the handful that deliver the strongest risk-adjusted returns for investors. They include:

  • A quality brand with a strong reservation system or an independent lifestyle hotel in an attractive market.
  • Location in strong national markets or unique areas with high barriers to entry.
  • Stable, cash-flowing assets with upside potential.
Contact Acquisitions

Development

Building Hotels from the Ground Up

We regard our long-standing relationships with premium hotel brands, which have made us a “go to” sponsor for ground-up development projects.

  • Strong, in-house team with expertise in all aspects of hospitality development, including underwriting, site identification, land assembly, zoning and entitlements, financing, design/construction oversight and pre-opening management.
  • Collaboration with hotel brand teams help to ensure streamlined process during construction.
  • Barriers to entry, tax credits or other inducements, key money and other points of differentiation are considered.
  • Unique capital formation strategies
Contact Development
Canopy by Hilton Tempe Downtown - Tempe, AZ
Canopy by Hilton Tempe Downtown - Tempe, AZ
Canopy by Hilton Tempe Downtown - Tempe, AZ
Canopy by Hilton Tempe Downtown - Tempe, AZ
Canopy by Hilton Tempe Downtown - Tempe, AZ
Canopy by Hilton Tempe Downtown - Tempe, AZ
Canopy by Hilton West Palm Beach Downtown - West Palm Beach, FL
Canopy by Hilton West Palm Beach Downtown - West Palm Beach, FL
Holiday Inn Express - Orlando, FL
Tru Home2 Suites by Hilton Fort Lauderdale Downtown - Ft.Lauderdale, FL
Canopy by Hilton Tempe Downtown - Tempe, AZ
Tru Home2 Suites by Hilton Charlotte Uptown - Charlotte, NC
Hyatt Place Washington DC/US Capitol - Washington, DC
Shashi Hotel Mountain View, an Urban Resort - Mountain View, CA

Lending

Strategic Loans to Credit-Worthy Sponsors

Capital Markets capabilities combined with hospitality expertise enables Driftwood to make high-yield mezzanine and preferred equity investments in quality, franchised or select independent boutique hotels and resorts throughout the United States.

  • Analyze lending opportunities through an equity lens, leveraging industry expertise as owners and developers.
  • Investments may yield “equity-like” returns for “debt-like” risk, with downside protection through substantial equity subordination.
  • Should the borrower default, we believe Driftwood Capital is uniquely positioned to protect the investment.
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Management

Fully Integrated Approach to Operations

Thirty years of operational experience through Driftwood Hospitality Management. A large diversified portfolio of hotels throughout the United States. Under management fifteen-thousand keys. We believe Driftwood Capital’s management platform brings a comprehensive approach to repositioning, realizing cost efficiencies and optimizing revenue management, all with outstanding client service.

  • A multi-faceted approach to sales & marketing helps ensure hotels are positioned for long-term success.
  • Established revenue management strategies help predict potential and tap into lucrative opportunities.
  • Procurement, food and beverage controls, human resources, productivity management and additional services support turnkey operations for each investment.
  • A keen eye for cost controls across full operations, bringing an ownership orientation to each investment.
Contact Management
Canopy by Hilton West Palm Beach Downtown - West Palm Beach, FL
Crowne Plaza Melbourne/Oceanfront, an IHG Hotel - Melbourne, FL
DoubleTree by Hilton Hotel St.Augustine Historic District - St.Augustine, FL
Margaritaville Lake Resort Lake of the Ozarks - Osage Beach, MO
Sheraton Pittsburgh Hotel at Station Square - Pittsburgh, PA

Driftwood Advisors, LLC, an SEC Registered Investment Adviser, is a wholly-owned subsidiary of Driftwood Capital offering investment advice to its clients, Driftwood Acquisitions Partners, LP, Driftwood Development Partners, LP and Driftwood Lending Partners, LP. Neither Driftwood Capital nor any of its affiliates (including Driftwood Advisors) provides any investment advice with respect to the direct investment opportunities offered to accredited investors by Driftwood Acquisitions Partners, LP, Driftwood Development Partners, LP, or Driftwood Lending Partners, LP.