Alex Gomez

As Vice President of Marketing at Driftwood Capital, Alex Gomez bridges marketing, strategy, and technology to drive brand growth and investor engagement. He collaborates closely with the commercial and investor relations teams to develop and deploy impactful marketing assets across print and digital channels, while also supporting Driftwood’s investment teams with strategic branding and creative execution. He is responsible for defining the firm’s brand marketing guidelines and ensuring alignment across all touchpoints.

With a background in creative production, design, and technology, Alex specializes in marketing automation, workflow optimization, and MarTech solutions that enhance efficiency and scalability. Prior to Driftwood Capital, he led a multidisciplinary creative team at Urbana Creative, overseeing projects from concept to execution, including print and digital marketing, video production, product photography, and email campaigns. He also managed commercial production and placement as a marketing coordinator for a Miami-based furniture company.

Alex holds an A.A. in Business Administration, a B.S. in Communications, and an M.S. from Florida International University’s College of Communication, Architecture, and The Arts. Originally from Cuba, he studied graphic design at Cuba’s Art Institute and also holds a technical degree in computer science, blending creative vision with technological expertise.

A lifelong learner, Alex enjoys taking on new challenges—whether refining a workflow, building a smarter automation, fixing something around the house, or picking up the guitar. He lives in Florida with his wife, two kids, and a 2.5 lb dog.