Jonas Niermann

jonas niermann

Jonas Niermann

SVP of Investments – Luxury & Lifestyle Investments

As Senior Vice President of Investments – Luxury & Lifestyle Investments, Jonas Niermann leads the firm’s investment strategy for luxury and lifestyle hotels. In this role, he oversees acquisitions, development opportunities, and portfolio strategy across global markets.

Before joining the company, Jonas was Senior Vice President of Asset Management at hotelAVE, where he managed a diverse portfolio of upscale and luxury hotels in the U.S. and Mexico, driving performance across financial, commercial, and contractual dimensions. Earlier, he spent 17 years with PricewaterhouseCoopers’ Hospitality & Leisure Consulting Practice, leading complex advisory engagements for private equity firms, hotel brands, developers, and sovereign funds throughout the U.S., Caribbean, Latin America, Europe, and the Middle East.

Jonas brings more than 25 years of experience spanning luxury hospitality operations, investment strategy, and advisory services. He began his career with Le Meridien and The Peninsula New York, and he holds an MBA from Washington University in St. Louis. Fluent in English, Spanish, and German, Jonas is recognized for his analytical mindset and culturally versatile leadership style.

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